The star is obviously excited by the challenge of representing the label and is extremely easy to learn more about the design processes: “They know what’s going to happen in 2014!” she explains. “They know all the hip stuff, so I almost feel like the underdog coming in and learning about the whole design process,” Selena told Teen Vogue.
Sure, it might not be intuitive to learn about the thought processes involved in creating hip new alternatives that will leave everyone in awe, but if past endorsements are any indication, she will do a stellar job with each new campaign.
Fans can expect to see the talented star in seasonal campaigns starting with February 2013 when the spring/summer 2013 collection will be presented under the “Live Your Style” motto. Curiously enough, Justin Bieber is also a spokesman for the label and will be part of the same ad concept.